Expert on social media anti-disinformation, Big Tech regulation and strategic advocacy projects.

Flora Rebello Arduini is a business and international human rights law expert and focuses her work on the spread of disinformation on social media, its impacts on society at large and the efforts to regulate the industry.


Flora has been working on advocacy and public mobilization for years to make sure people’s demands are taken to decision-makers - including public authorities, lawmakers, and executives.


In 2018, Flora created a methodology using OSINT (Open Source Intelligence) tools to map coordinated networks creating and amplifying disinformation and hate speech online ahead of crucial elections. The European Commission and the United Nations have cited investigations she has led, which have also been featured by top media outlets including TIME, Washington Post and The New York Times.


Born in Brazil, Flora currently lives in London. She holds a Cum Laude LLM in Globalization and Law specializing in International Human Rights Law from Maastricht University, and a Full Honors BA in International Science and European Institutions specializing in International Organisations from Università Statale di Milano. Flora has authored academic articles, including for the Amsterdam Law Review, and several opinion pieces, for publications such as  Folha de S. Paulo (see list of published work).

PUBLICATIONS

Amsterdam Law Review, Volume 8 - Issue 2, 2016 -
Financial Institutions and the International Frameworks on Business and Human Rights: Challenges in Implementation Procedures

Fundação Getúlio Vargas (FGV), Centro de Estudos em Sustentabilidade (GVces), 2016
Diretrizes empresariais para a valoração não econômica de serviços ecossistêmicos culturais: versão 1.0
(Business guidelines for non-economic valuation of cultural ecosystem services: version 1.0)

Fundação Getúlio Vargas (FGV), Centro de Estudos em Sustentabilidade (GVces), 2015
Monitoramento do desenvolvimento local e avaliação de impacto: contribuições para práticas empresariais
(Local development monitoring and impact assessment: contributions to business practice)

Aracê Direitos Humanos, v. 2, n. 3 (2015) - Dossiê Direitos Humanos e Empresas, 2015
Instituições Financeiras e o respeito pelos direitos humanos através de seus serviços: o debate
(Financial Institutions and respect for human rights through their services: the debate)

Fundação Getúlio Vargas (FGV), Centro de Estudos em Sustentabilidade (GVces), 2014
Geração de valor compartilhado a partir da proteção integral de crianças e adolescentes: guia de implementação das diretrizes empresariais para proteção integral de crianças e adolescentes no contexto de grandes empreendimentos
(Generating shared value from the integral protection of children and adolescents: guide to implementing the business guidelines for the integral protection of children and adolescents in the context of large enterprises)

Fundação Getúlio Vargas (FGV), Centro de Estudos em Sustentabilidade (GVces), 2014
Inovação em desenvolvimento local: em territórios com atuação de grandes empresas
(Innovation in local development: in territories where large companies operate)

EDUCATION

Cum Laude LL.M Globalization and Law spec. International Human Rights Law
Maastricht University
The Netherlands - 2014

Full Honours BA International Science and European Institutions spec. International Organisations
Università Statale di Milano
Italy - 2011

Ethics of AI
London School of Economics (LSE)
UK - short course - 2023

Advanced Digital Research and Verification Techniques
Bellingcat
UK - 2019

Specialisation Course in English Legal Writing
Fundação Getúlio Vargas (GVLaw)
Brazil - 2015

All Case Studies